The idea of paying it forward is a philosophy that lies close to the heart of every individual passionate about Pure Romance. From the employees who work at the Corporate Office to the thousands of Consultants who empower women every day in the field, Pure Romance believes in spreading education and furthering awareness of women's sexual health issues. In addition to the charitable organisations to which we donate our time and money, Pure Romance works in conjunction with organisations that focus on everything from scientific research into women’s sexual health to the education of young women affected by breast cancer.


Young Survival Coalition

The Young Survival Coalition raises awareness about breast cancer in younger women and has helped co-host Pure Romance’s Sensuality, Sexuality, Survival! programme since 2004. Both in-person and over the phone, YSC has reached out to hundreds of women to help them recapture their sensual and sexual selves following cancer diagnosis and treatment.

Indiana University

Pure Romance and Indiana University have a long history together. We’ve teamed up to sponsor the Sexploration at IU programme that helps educate college students about their sexuality. We have also sought to improve women's intimate lives through the funding of integral IU research into the sexuality of women.