Privacy & Security

Privacy Policy

Pure Romance (Australia), PTY LTD or one of its affiliates (collectively, "Pure Romance") operates this Web site (the "Site"). Pure Romance respects the privacy of visitors to the Site. We provide this explanation about our online information practices (our "Privacy Policy") to demonstrate our commitment to protect your privacy.  Pure Romance collects client information to enhance your shopping experience. This privacy policy is intended to assist you in understanding what information we gather about you when you visit this Site, how we use that information, and the safeguards we have in place for that information. Pure Romance is a licensee of U.S. Patent No. 6,594,641 which is owned by Reshare Commerce LLC.

This Privacy Policy applies to this Site. Pure Romance Consultants may also operate their own Web sites (each a "Third Party Web site"). Each Consultant is an independent contractor having the right to operate their own Pure Romance business, and each is responsible for the privacy and information security policies and practices of each Third Party Web site it operates being the information security policies and practices notified on those Third Party Web sites, not this Privacy Policy.

This Privacy Policy discloses the current privacy practices of Pure Romance and by using our Site or otherwise providing us directly, or through other parties, with personal information, you agree with the terms of this Privacy Policy. Whenever you submit information, you consent to the collection, use and disclosure of that information by Pure Romance in accordance with this Privacy Policy.

If you have any questions or concerns regarding this Privacy Policy, you should contact us on [800-UPARTY].

Information We Collect

General Browsing Information

Pure Romance gathers navigational information during each visitor's use of our Site. In the process of gathering navigational information, non-personally identifiable information (e.g., domain type, browser version and service provider and the like) may be collected. The navigational information tells Pure Romance about the use of our Site by visitors, including the areas of our site that are most visited or the time of a last visit to a page on our Site. It also tells us about the technical efficiencies of our Site and services (e.g., the time it takes a visitor to connect to our Site or download pages). The navigational information helps us better understand a visitor's experience at Pure Romance and improve upon that experience by recognising and delivering more of the features, services and products our visitors prefer. We may provide this statistical information to third parties, but such information is not combined with personally identifying information without your consent.

Personal Information

Personal information is any information or opinion about an individual whose identity is apparent, or can reasonably be ascertained, from the information or opinion.  Pure Romance may ask you to provide personal information when you establish or update a Pure Romance account, sign up for Pure Romance E-mail, enter a contest, participate in a survey, shop online, check the status of an order, request a catalog, purchase and send an e-gift card or create or send a wish list or gift reminder.

Categories of information collected include name, address, e-mail address, recipient's name, order information, telephone number, credit card information and messages or reminders you create.

Pure Romance may also retain transaction and experience information, such as information about your transactions with us, as well as information about our communications with you. Examples include your account history, requests for information and our responses. We may match user information we collect with offline data available from other sources in order to carry out our business and to provide our goods and services and to conduct advertising and promotions more effectively.

For product or service orders, Pure Romance may need additional information in order to process or to fulfill your order or request. Except as otherwise stated in this Privacy Policy, Pure Romance will not share your personal information with third parties without your consent. By submitting information, you consent to Pure Romance sharing your personal information with third parties only to the extent necessary to (i) process or fulfill your order, (ii) respond to your request or answer your inquiries, (iii) forward your information to one or more Pure Romance Consultants so that they may contact you in response to your communications to us; or (iv) comply with any applicable law, court order or other judicial process.

Using Personal Information That We Collect

Pure Romance uses the personal information we collect from you to deliver products that you have ordered, to fulfill requests that you have created, to contact you or the product recipient(s) in the event of order or delivery difficulties, for verification purposes, to respond to your inquiries, and to deliver services and information about our products or Web site, including adding you to our print catalogue mailing list. Pure Romance may also use this information to customise your experience using our Web site.

We will use the information you provide when you visit us to sign up for Pure Romance E-mail to send you updates about Pure Romance products, promotions and events (provided that you have opted in to receive such communications). In addition, we will use your name, mailing address and e-mail address provided during such sign up, in accordance with this Privacy Policy. Where you have opted in to receive communications from Pure Romance via e-mail or any other electronic means and you no longer wish to receive such communications, you may opt out from receiving further communications at any time by notifying us by email to [email protected] or by clicking on the "Unsubscribe" link at the bottom of any e-mail sent from Pure Romance and following the relevant instructions.

Information you provide to us will be transmitted to and stored in information technology facilities and databases maintained in the United States of America. By submitting information to us, including non-public personal information, you consent to the transmission of your information to and the storage of that information in the United States.

Pure Romance will not sell or rent personally-identifying information collected during your use of our Site without your consent. Pure Romance may, however, transfer your information in the event that we transfer ownership of all or a significant part of our stock, assets or business.

During the normal course of business, Pure Romance may rely upon third parties for important elements of our operations. By submitting information you consent to Pure Romance providing your nonpublic personal information, such as your name, address and account information to these third parties to the extent that it is necessary for them to  have access to such information to carry out or provide services to Pure Romance. Pure Romance may use your personally-identifying information to improve our marketing and promotional efforts, to statistically analyse Site usage, to improve our content and product offerings and to customise our Site's content, layout, and services.

Pure Romance may use your information to deliver information to you that, in some cases, is targeted to your interests.  We may ask you to provide us voluntarily with additional information regarding your personal or business interests, experience or requests, which we may use to customise our service for you.

Pure Romance may also use or disclose information to resolve disputes, investigate problems, or enforce our Terms of Use or purchase agreements. At times, we may review the status or activity of multiple users to do so. We may disclose or access information whenever we believe in good faith that the law so requires or if we otherwise consider it necessary to do so to maintain service and improve our products and services.

Pure Romance may use non-personally identifiable information including your IP address to help diagnose problems with our server, to manage our Site and to enhance our Site based on the usage pattern data we receive.

Cookies uses a browser feature known as a cookie. A cookie is a small data file that is stored by your Web browser on your computer. Cookies are used to help track your clicks and pass information as you go through the pages within This allows Pure Romance to make our Site more responsive to your needs by delivering a better and more personalised experience to you. also uses cookies to keep track of how many items you put into your shopping bag and to remember you when you return to  Preference and options configurations in your browser determine if and how a cookie will be accepted. You can change those configurations on your computer if you desire. Please consult your specific browser instructions to learn more about these features. By changing your preferences, you can accept all cookies, you can be notified when a cookie is set, or you can reject all cookies. If you do so and cookies are disabled, you may be required to reenter your information more often and certain features of our site may be unavailable.

Privacy Of Children On Our Website

To ensure compliance with Australian law, Pure Romance does not knowingly collect or maintain information provided by children under the age of 18. If a child has provided us with personally-identifying information without parental or guardian consent, the parent or guardian should contact us and we will remove the information.

Updates To Privacy Statement

This Privacy Policy may change from time to time. Before providing Pure Romance with any personal information please review this Privacy Policy on our Site for any changes. If you are concerned about how your personal information is used, please visit our site often for this and other important announcements about Pure Romance and

Questions Or Concerns

If you have any questions or concerns with respect to our Privacy Policy, please feel free to contact us by email at [email protected] or by phoning us on [800-UPARTY].


Pure Romance takes the following types of security measures to protect the information you provide to us: use of technologies and policies such as limited access data-centers, firewall technology, secure socket layer certificate authentication and limitations of administrative access to our systems. In addition, it is our policy not to send your credit card number via e-mail. In fact, this is a practice we encourage you to adopt in all of your Internet activities.

We have designed to accept orders only from Web browsers that permit communication through Secure Socket Layer (SSL) technology; for example, 4.0 versions or higher of Netscape Navigator, versions 5.01 or higher of Internet Explorer, versions 0.8 or higher of Firefox and versions 1.2 or higher of Safari.

While we implement the above security measures on this Site, you should be aware that 100% security is not always possible. Whenever you voluntarily disclose personal information online, for example on message boards, through e-mail or in chat areas, that information can be collected and used by others. No data transmission over the Internet or any wireless network can be guaranteed to be perfectly secure. As a result, while we try to protect your personal information, we cannot ensure or guarantee the security of any information you transmit to us, and you do so at your own risk.

How You Can Update, Correct or Delete Your Information

You may request access to any of the information about you that we collect and maintain . To update, correct or delete this information, you can email [email protected] or call [800-UPARTY].

Third Party Practices

The privacy policy of an advertiser or promotional service appearing at our site may differ from ours. We encourage you to read that policy before responding to the offer